From Kotler to Cialdini: Teaching AI the Art of Marketing with marktgAI
Why We Don’t Just Use AI—We Teach It Marketing
Artificial intelligence has already changed marketing. But here’s the problem: most AI tools stop at automation. They write copy, optimize ads, or analyze data. Useful? Sure. Strategic? Not really.
At marktgAI, we believe AI should go further. It should think like a marketer. That’s why we created the mAI Custom AI Marketing Framework—a system that educates AI models with the timeless principles of marketing alongside the latest in digital strategy.
The result: AI that doesn’t just execute tasks—it collaborates like a seasoned strategist.
Where We Start: The Classics
Every marketer begins with the fundamentals. So does our AI. We train mAI on the foundational wisdom of marketing’s greatest thinkers:
Philip Kotler – segmentation, targeting, and positioning
David Aaker – brand identity and equity models
Byron Sharp – evidence-based brand growth
Al Ries & Jack Trout – positioning and competitive differentiation
This grounding ensures our AI’s insights are not only data-rich but strategically sound.
Adding the Human Layer: Psychology & Storytelling
Marketing is about people. That’s why we embed human psychology and storytelling frameworks:
Robert Cialdini – persuasion and influence
Seth Godin – tribes, permission marketing, and storytelling
Donald Miller – StoryBrand, making the customer the hero
Jonah Berger – why ideas and content go viral
Our AI doesn’t just optimize—it builds connections.
Navigating the Digital Era
The digital marketing landscape evolves daily. To keep pace, our models are infused with the latest tactics and performance methods:
Avinash Kaushik – analytics and meaningful measurement
Neil Patel & Rand Fishkin – SEO and content strategy
Brian Halligan & Dharmesh Shah – inbound marketing
Ann Handley – content marketing excellence
This equips mAI to help brands thrive across SEO, content, social, and paid channels.
Staying Ahead: Martech + Compliance
Today’s marketing requires more than strategy—it demands integration and trust. Our framework includes:
Martech integration with CRMs, GA4, CMS, and ad platforms
Regulatory compliance with GDPR, CCPA, HIPAA, and PIPEDA
Continuous learning based on live performance data
Ethical, private environments with explainable AI
Inspired by leaders like Scott Brinker, Christopher Penn, and Scott Galloway, our AI evolves with the industry.
What Sets marktgAI Apart
Most AI tools:
Automate tasks
Provide surface-level suggestions
mAI by marktgAI:
Thinks strategically with proven frameworks
Explains the “why” behind recommendations
Blends creativity, psychology, and analytics
Acts as a true extension of your team
This is more than smart automation. It’s educated AI.
Final Thoughts
Marketing has always been about balancing art and science. With mAI, we add intelligence to the mix. By training AI in the works of Kotler, Cialdini, Godin, and beyond, we’ve built models that raise marketing from automation to strategy.
✨ If you want an AI partner that thinks like a marketer, not just a machine, let’s talk.
📩 Reach us at info@marktg.ai or visit marktg.ai.
This article is part of marktgAI’s Substack series on the future of AI-powered marketing. Subscribe for insights at the intersection of marketing strategy, artificial intelligence, and growth innovation.